Rubey
Private asset investment platform connecting capital with culture
PLUS-ONE Projects consults Rubey, providing cultural and creative direction across strategy, content and user experience.
Rubey is a regulated European platform that turns museum-quality artworks and heritage assets into accessible, impact-driven digital securities. As Cultural Capital Advisor and Art & Museum Director support, PLUS-ONE helps shape Rubey’s curatorial vision, artist and museum partnerships, and the narrative around fractional ownership of art.
By combining gallery experience, institutional collaborations and a long-term interest in alternative ownership structures, we help Rubey translate complex financial and technological instruments into accessible cultural infrastructure that serves artists, museums and investors alike.
PLUS-ONE provides ongoing creative consultancy, ensuring that every project translates Rubey’s financial innovation into a clear, compelling cultural story for investors, institutions and the wider public.
At PLUS-ONE, Rubey is a natural extension of our hybrid DNA: a team that moves fluently between contemporary art, critical reflection on the art market, and applied technology. Our cultural entrepreneurship feeds directly into Rubey’s model, where curatorial thinking, new trading logics and blockchain-based art security tokens are treated as one ecosystem rather than separate domains.
Team
Ceo: Maarten Van Doorslaer
Cultural Capital Advisor + Art & Museum Director: Jason Poirier Dit Caulier
Head of design + Product: Thomas De Ben
Technologist: Maxime Pardon
Digital Marketing: Margaux Verswijvel
Advisory board: Bastiaan Ryckaert, Koen Vingerhoets, Prof. Dr. Annick Schramme, Eran habets