Best Kept Secret Festival
Art x Brand agency partner for Fritz-Kola
PLUS-ONE Projects collaborated with Fritz-Kola, Create Collective and 529 at Best Kept Secret Festival to help launch Fritz-Kola’s new cultural platform with a first large‑scale commission by PLUS-ONE artist Victor Verhelst.
Victor Verhelst’s work ‘From Dusk Till Dawn’ was projected across stacked containers on site, adding a powerful visual layer to the festival experience and extending the music into an immersive, image‑driven space.
Developed together with our in‑house A.P./Studio, this collaboration connected contemporary art with a brand and festival context in a way that goes beyond the traditional white cube. PLUS-ONE’s role spans curatorial direction, artist liaison and creative consultancy, ensuring that Verhelst’s work speaks to both the identity of Fritz-Kola and the atmosphere of Best Kept Secret, while maintaining full artistic integrity.
About Victor Verhelst
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Thomas De Ben (b. 1988) is a Belgian curator and cultural strategist based in Antwerp and Ghent.
With a background in visual arts and a sharp eye for contemporary culture, Thomas navigates the evolving landscape between art, technology, and design. As co-founder of PLUS-ONE Projects and A.P./Studio in Antwerp, he explores new curatorial formats that rethink the conventional gallery model... interdisciplinary, hybrid, and future-facing.
Thomas’ practice is driven by a desire to articulate new frameworks for artistic production and presentation. Rooted in both artistic experimentation and cultural strategy, his approach is content-led and collaborative, always responsive to the urgencies of the time. Rather than reinforcing fixed categories, he seeks out friction zones, spaces where artistic, technological, and cultural languages meet and generate new narratives.
Over the past fifteen years, Thomas has worked with a wide range of national and international artists, institutions, galleries, brands, and cultural clients to develop innovative projects across media and disciplines. His strength lies in shaping meaningful trajectories: from concept development and visual strategy to the creation of platforms that support artistic research and experimentation. -
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