Volvo x Victor Verhelst
Art x brand agency partner for Volvo Car
PLUS-ONE Projects collaborated with Volvo Car on the launch of the all‑electric Volvo EX60, positioning contemporary digital art as the stage for a new chapter in mobility. Together with artist Victor Verhelst, we developed an immersive LED installation in Dome Eventhall Brussels, where his shifting landscapes of light and colour became the environment in which the EX60 was revealed.
This collaboration extended into a long-term relationship between Volvo and Victor Verhelst.
Our role spans artist liaison, curatorial direction and creative consultancy, aligning Verhelst’s digital visual language with Volvo’s narrative of “freedom to move, through art”.
The spatial pieces by Victor extend the car’s design and innovation into a cinematic experience, translating range, movement and electric performance into continuously evolving horizons that visitors can walk through and inhabit.
This collaboration will be extended in 2026 with a major presentation at KIKK Festival in Namur, where Victor Verhelst will take the stage as a keynote speaker and his work will enter into dialogue with an international context of art, science and technology. In that setting, PLUS-ONE’s hybrid practice; between gallery, extra‑muros projects and digital culture, helps connect Volvo’s story about future mobility to a broader ecosystem of creative and technological experimentation.
About Victor Verhelst
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Thomas De Ben (b. 1988) is a Belgian curator and cultural strategist based in Antwerp and Ghent.
With a background in visual arts and a sharp eye for contemporary culture, Thomas navigates the evolving landscape between art, technology, and design. As co-founder of PLUS-ONE Projects and A.P./Studio in Antwerp, he explores new curatorial formats that rethink the conventional gallery model... interdisciplinary, hybrid, and future-facing.
Thomas’ practice is driven by a desire to articulate new frameworks for artistic production and presentation. Rooted in both artistic experimentation and cultural strategy, his approach is content-led and collaborative, always responsive to the urgencies of the time. Rather than reinforcing fixed categories, he seeks out friction zones, spaces where artistic, technological, and cultural languages meet and generate new narratives.
Over the past fifteen years, Thomas has worked with a wide range of national and international artists, institutions, galleries, brands, and cultural clients to develop innovative projects across media and disciplines. His strength lies in shaping meaningful trajectories: from concept development and visual strategy to the creation of platforms that support artistic research and experimentation. -
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