Victor Verhelst at Best Kept Secret with Fritz-Kola & PLUS-ONE Projects

At this year’s Best Kept Secret Festival, Fritz-Kola launched its new cultural platform with a first collaboration featuring artist Victor Verhelst. His work From Dusk Till Dawn was projected across large-scale containers, adding a striking visual layer to the festival experience.
Verhelst: “Music touches your ears; visuals complete the story for your eyes and body. It creates immersion — and with that, dialogue.”

The collaboration was developed in partnership with PLUS-ONE Projects and our in-house A.P/Studio, a team of curators and creatives passionate about connecting artists with brands in meaningful ways, beyond the traditional white cube. Together, we aim to bring contemporary art into hybrid contexts and to new audiences, without compromising on artistic integrity.